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About Us


In 1974 Ari Norman and his father established an importing company for Mexican sterling silver called International Jewellery and Crafts, which was run from their family home in North West London.


In 1976 they moved their complete design and manufacturing base to London and renamed the business Ari D. Norman. Taking this step allowed them to better control and develop their own look, which would be based on Victorian, Art Nouveau, and Art Deco styles; the eras with which Ari had fallen in love. An intensive international marketing programme was initiated by the Company participating in numerous international trade shows. For 15 years they ran Ari D. Norman from the family house at 17 Aylestone Avenue NW6. Then at the beginning of 1989 they moved into a two storey headquarters building, which we named Argenta House.


That same year they became the first and only British silversmith to receive the coveted Queen's Award for Export…….and s a result Ari's proud Mum achieved her dream of visiting Buckingham Palace for tea with the Queen!


Soon after, for recognition of services rendered to the British silver industry, Ari received The Freedom to the City of London. With this Royal recognition and global endorsement, the company was awarded with prestigious design and manufacturing projects for internationally recognised brands such as Wedgwood Jewellery, Harrods, Lane Crawford, John Lewis, House of Fraser, Liberty, Parker Pen and Mitsukoshi to name but a few. Furthermore, in 2000 the Norman family was granted the right to bear an official coat of arms by the Royal College of Arms and with Royal approval.


With this success, partnerships and affiliations were formed cementing the company's place as a luxury brand in North America, Russia and China. 


In 2009 Ari D. Norman opened a new division specialising in the design and production of low minimum order projects for private label collections, one of a kind commissions and corporate gifts.


In 2010 Ari D. Norman launched a new brand of fashion jewellery and gifts called JewelAri. The guiding ethos of this brand is to maintain and apply the skills of silversmiths and goldsmiths to non-precious metals. Creating a classically inspired, bold and playful collection of vibrant enamel and crystal set pieces of sparkling elegance and larger than life chic.


Ari D. Norman is family business and a family of proud designers and artisans of London’s finest luxury Sterling Silver and High Fashion Costume Jewellery, Gifts and Accessories proudly serving the jewellery industry for over 100 years!


How to find us


Dierctions to Ari D Norman